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MAVERICK MARKETING

Scientist with Test Tubes

Marketing Leadership

Driven, collaborative and innovative Marketing professional offering 20 plus years’ with increasing leadership, expertise and pharmaceutical industry knowledge and 4 plus years’ of direct inpatient care knowledge. History of identifying and understanding market gaps, implementing solutions, and analyzing metrics to measure success based on extensive understanding of the healthcare space, customer and sales force needs. Proven experience with new product launch and multiple levels of pull through during product life cycle stages.

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Leadership

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Product Launch

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Brand Strategy

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Market Research

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Business Development

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Lifecycle Planning

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Sales Training

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Key Opinion Leader
Development

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Non-Personal Promotion

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Medical Marketing

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Forecasting

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Cross Functional Collaboration

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Global Strategic Marketing

EU/Canada/Australia

Healthcare Quality Improvement Initiatives

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Unbranded/Disease State Initiatives

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Clinical Research & Development

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NDA/sNDA Filing

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Phase IV Development

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Public Health Education & Epidemiology

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Christina England is a driven, unifying and transformational marketing professional offering 20 years of expertise within the pharmaceutical industry and over 4 years’ in direct inpatient care knowledge. She is very unique in that she brings a triple threat to the Boardroom with a breadth of end‐to‐end experience spanning early research and development, successful commercialization, and a broad macroscopic understanding of public health. Her passion includes addressing some of our nation and world’s most pressing public health issues from both a business and philanthropic perspective including solutions to the opioid epidemic, resistant pathogen infectious diseases, and early exploration of a potential solution to treat COVID‐19.

Christina England is Vice President, Global Head of Marketing of the Acute Care Franchise at Heron Therapeutics, Inc., an innovative pharmaceutical corporation and also a current Board Member and Executive Committee Member for Athena – a non‐profit organization focused on supporting women in STEM. She has worked at some of the world’s best‐known pharmaceutical companies, such as Merck, Wyeth (now Pfizer), and Mallinckrodt (MNK) as well as innovative San Diego startups such as Cadence Pharmaceuticals, Neurocrine Biosciences, and Heron Therapeutics with increasing roles and leadership experience. Christina has been very active in business development efforts at former companies, which led to two portfolio acquisitions (MNK).

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